Grouping like items together emphasizes a trend, indicates popularity and encourages multiple purchases and collections.

Photo courtesy of Cracker Jax, Dekalb, Illinois.

“A good display will set the mood and theme long before the customer gets close enough to see the product.”
— Nichole Halgren, designer, Gleeful Peacock Inc.

Photo courtesy of Gleeful Peacock.

Customers who enjoy antique and vintage-inspired jewelry are naturally drawn to displays with repurposed elements. With a little merchandising creativity and resourcefulness, retailers are increasing jewelry sales by mixing old and new.

Photo courtesy of Retail Details Blog.

Thrift store finds: A small collection of mail sorters allow necklaces to be hung neatly from a shelf display. Feature similar styles and group the props in multiples to achieve maximum impact.

Photo courtesy of Retail Details Blog.

Chalkboard paint allows incorporation of signage or product information statements into a display area. The simplicity of chalk lettering gives the display a nostalgic feel suitable to vintage presentations.

Photo courtesy of Dee Dee Style, Rockwall, Texas.

An old drawer containing paperback books cleverly supports an assortment of earring styles mounted on vintage playing cards. The book pages are folded to fit the height of the drawer and for added stability to balance the cards.

Photo courtesy of Retail Details Blog.

Condiment trays and sectioned tabletop pieces become organizing tools for jewelry displays. Muffin tins and deviled egg plates are especially well-suited to ring displays and rice can be used as filler to stabilize the featured rings or brooches.

Photo courtesy of Retail Details Blog.

For a “craft show” effect, embroidery hoops filled with fabric or lace are well-suited for merchandising non-carded earrings. Use plate stands or easels to secure the hoops in
an upright position.

Photo courtesy of Retail Details Blog.

Books come in many sizes, themes and colors. Larger books stand for taller displays and smaller books stack creating dimension and height. Old books are charming and reflect the classic elements of vintage-inspired products.

Photo courtesy of Graffiti Beach, San Diego.

Old photos are unique and enhance the vintage aspect of pieces made from re-purposed jewelry and antique elements.

Photo courtesy of Retail Details Blog.

Becky Tyre

Becky Tyre is the senior trends editor for GIFT SHOP Magazine and the owner of the Retail Details blog.