Spring 2008
Sales Despite Slowdown?


People Map

Heather Capps of ScentsAbilities

We are working on having more of a web presence. MySpace and Facebook are really great networking tools.

ScentsAbilities is in Los Angeles, CA.

Tish Martinez of Over the Rainbow

We’ve been through several [slowdowns]. We’ve been here 35 years in the same spot. Just keep doing what you’re doing, do things right and you’ll make it.

Over the Rainbow is in Austin, TX

Patti Harbin of In-Courage

Instead of following business headlines, the maybes and the might do’s, I decided to spend more time with my customers asking questions like, What are you looking for? Whom are you buying for?

In-Courage is in San Antonio, TX.

Stacy Mitchell of New Rules Project

Emphasize local connections. Spending money at local stores pumps more money into local economies.

Linda O’Boyle of Metro Home Style

Don’t stop promoting because money is tight. If you’re not already doing it explore low cost options like email advertising and email newsletters.

Metro Home Style is in Syracuse, NY.

Susan Noyes of the Shops at South Shore Hospital

It is vital that we understand and use our own clout and savvy to turn the economic tide in our own communities—by spreading a positive word, not a bleak outlook.

The Shops at South Shore Hospital are in Weymouth, MA.

Kristy Wegert of LOLA Art Gallery and Gift Shop

Try to get press coverage, throw a party in your store, send coupons. Don’t overhaul your entire business plan right away.

LOLA Art Gallery and Gift Shop is in Roswell, GA.

Betsy Stratman Pruitt of Stratman’s Pharmacy

Work on small enticements—in-store promotions, window displays. Everything will come around.

Stratman’s Pharmacy is in Evansville, IN.





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