Spring 2014

Say it Write By Poornima Apte

Stationery’s Signature Show

In an industry that prides itself on reinvention, The National Stationery Show is particularly good at it. The show, which will be part of the “signature mix” marketplace, is planned for May 18-21, and will showcase some of the best products in the industry.

This year, signature mix has planned an association with the online craft marketplace Etsy and is looking to deliver high-impact lines. Patti Stracher, Vice President and Show Director, says the partnership promises to be a vibrant one. “The digital and analog worlds have been coexisting for a long time. Etsy has been wildly successful as a consumer site that puts people in touch with very hard-to-find fabulous artisans. That accessibility on a consumer level has been very successful and we are bringing it to the B2B environment,” Stracher says.

“Collaborating with Etsy underscores our core mission to enrich signature mix with unique, exciting products for buyers to discover that are not duplicated in other B2B venues. This springtime market – and the National Stationery Show in particular – has always been a hotbed for new talent and I expect participation among young designers and buyers to dramatically increase as a result of our relationship,” Stracher adds. She encourages everyone to attend the show, which she says is manageable in size and full of ideas for merchandising product in your store. “The vignettes and storylines at the displays are absolutely fabulous,” she adds.

For more information about the National Stationery Show, please visit www.nationalstationeryshow.com. For more information about signature mix, please visit www.signaturemix365.com.

Poornima Apte

Poornima Apte is an award-winning experienced freelance writer and editor. Learn more at wordcumulus.com.