Show Us Your Shop: The Avera Boutique

A woman-owned small business that carries unique stationery

Julie Freeman from The Avera Boutique, an online retailer based in Friendswood, Texas, shares some great tidbits about her business, vendors and products, including her best-sellers. Show us YOUR shop here.

Describe your store:

A one woman small business carrying colorful, quirky, unique stationery products and enamel pins. All products are designed, illustrated and made by Julia Freeman.

Julie Freeman, founder of The Avera Boutique ACS_0228

How many years have you been in business?

5 years.

Use three words to describe your customers:

Funny, supportive, and encouraging.

What has been the most unusual customer request?

I can’t think of anything particularly unusual, but requests for large orders of handmade products in a very short time frame is always interesting.

The Avera Boutique Once Lost Lost Forever Enamel Pin


What is your best business tip for other store owners?

Do what you love! If you are looking for products to carry or making your own products don’t get sucked into making/buying something just because of a popular fad at the moment. Chances are if you curate your shop with intention and the aesthetic you love, others will love and want to purchase as well.

The Avera Boutique Thank You Card


What is your favorite item in your in your store?

My bobby pin enamel pin.

The Avera Boutique Curly Club Pin

What are your social media handles?

Facebook and Instagram: @theaveraboutique.

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