Show Us Your Shop: This & That Gifts By Debbie Eisele

With so many retailers facing similar challenges right now, we encourage you to Show Us Your Shop so we may share your story and help other independent retailers.

Nancy Cartolan opened This & That Gifts, a brick-and-mortar specialty boutique for all occasions, nine years ago in Frankfort, Illinois. “We pride ourselves on carrying merchandise mostly made in the USA,” Cartolan shared. “We will wrap your gifts in our signature gift bag to take to your event.”

Cartolan shared how her business is adjusting to the current retail climate. 

How have you transitioned your selling strategy during the COVID-19 pandemic?

Our boutique is closed, but I continue to stay in touch through social media, offering curbside service.

How are you reaching out to customers during this crisis?

I continue to post on my social media sites to stay in the face of our customers. Being hopeful that we will be back in business soon. I’m offering curbside service when needed.

What are your social media handles?

Facebook: @thisandthatgifts

Instagram: @thisandthatgiftshop

How have you increased your online retail presence to adjust to social distancing?

Through social media video, product posts, helpful quotes and humorous posts to help keep some laughter through this sad time.

What helpful tips would you like to share with other retailers during these unprecedented times?

Help where you can. Stay calm, hopeful and positive.

Debbie Eisele

Debbie Eisele is the former managing editor for Gift Shop Plus, Stationery Trends and a variety of special issue publications, including: The Guide, Holiday Shop, Celebrations & Occasions and Waterfront Living.