Winter 2019
Splurge, Greenwich, Connecticut By Julie McCallum

Owning a retail shop was inevitable for Sonia Malloy. With grandparents who ran local shops, entrepreneurship was in her blood. Her first lemonade stand at age five was just the beginning. Fast forward to 2007 and it was time to open her own unique retail shop in Greenwich. It may have begun during an economic storm, but Malloy believed in her concept and held on. Her customers and community believed in her, too, and eleven years later, SPLURGE outlasted the storm and is still going strong.



SPLURGE is located in a quaint downtown setting just off of Greenwich Avenue, the main retail shopping area in Greenwich, Connecticut. The town has a mix of small, family owned businesses and restaurants and larger chain stores. Open for 11 years, the store recently expanded to add children’s gifts and clothing, targeting tween girls ages 7 to 12.

“Greenwich is unique in that it is very close to New York City, so we have a great deal of sophistication, but we still have a small-town feel. Customers are very loyal and appreciate shopping local. They value a high level of customer service,” Malloy said. Making customer satisfaction her number one priority has served Malloy well.

SPLURGE offers an eclectic mix of carefully curated gifts, home décor, tabletop, jewelry and a large selection of gifts and clothing for Tween girls. Merchandise arrives every day, so the store is constantly changing, which works well for customers who shop frequently. They also offer many personalized gift options, including some that are produced on the spot while clients wait.

“It has always been my strong belief to ‘Do good while doing good business.’”  Sonia Malloy, president

Offering a strong experiential retail environment is important, and Malloy believes that it is the future of successful brick and mortar gift shops. “We feature fun and unique in-store events,” she said. They also set themselves apart by consistently contributing to philanthropies within their local community. “It has always been my strong belief to ‘Do good while doing good business,’” Malloy said. From food drives to Easter basket collections, to charitable giving and educational events, Malloy uses SPLURGE as a conduit to support the local community.

Best-sellers at Splurge

Home Décor: Mud Pie, Mariposa, Julia Knight

Kitchen Items: Mud Pie, Soundview Millworks, Harold Imports

Stationery & Greeting Cards: Mud Pie, Soundview Millworks, Harold Imports

Apparel & Accessories: Spartina, Mud Pie, Saro Trading

Baby & Kids: Mud Pie, Reed & Barton, Elegant Baby

Candles & Home Fragrances: Lafco, Lollia, The Thymes

Tween Clothing: Vintage Havana, Pinc Premium, Malibu Sugar, Terez

Tween Gifts: Iscream, 3 Cheers for Girls, Fashion Angels, Feeling Smitten

Julie McCallum

Julie McCallum is publisher of Gift Shop Magazine. She is formerly the editor-in-chief of the publication, as well as editor of Museums & More, and she has more than 25 years experience in publishing.

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