Stationery lookbook: What’s trending in cards, journals and desk supplies
By Julie McCallum
Cards and stationery provide connection, convenience and a personal touch
In a world where digital communication dominates, people still appreciate the warmth and personalization that comes with receiving a handwritten note or a physical card. Greeting cards and stationery provide an easy, convenient way for individuals to express their sentiments without having to craft a lengthy email or text message.
According to the Greeting Card Association’s 2020 report, the U.S. greeting card industry generated an estimated $7.5 billion in retail sales in 2019. The report also stated that Americans purchase approximately 6.5 billion greeting cards each year.
Greeting cards and stationery offer a unique and meaningful way for individuals to connect with others and express themselves. Cards allow people to express their emotions in a tangible way that can be cherished and kept for years to come. Despite the rise of digitalization, many U.S. consumers continue to value and appreciate these traditional forms of communication.
Julie McCallum is editor-in-chief of Gift Shop Magazine. She is formerly the editor of Museums & More and has more than 25 years experience in publishing.