Pacifica Collection from Casafina Living

Gift Shop Plus Summer 2022
Style Guide By Julie McCallum

Summer 2022 Trend Report

Defining style is like describing a fluffy cloud – it’s going to look different to everyone. But being aware of popular styles will help you hone in on the colors, textures and motifs that your customers are looking for.

We’ve gathered products that can be considered for five different styles currently found in the gift and home industry to provide inspiration for presenting these trends to shoppers.

In the words of legendary fashion journalist, G. Bruce Boyer, “Real style is never right or wrong. It’s a matter of being yourself on purpose.”

Mid Century Modern

Luxe. Glam.

Cozy Classic

Biophilia Organic

Newstalgia

Julie McCallum

Julie McCallum is publisher of Gift Shop Magazine. She is formerly the editor-in-chief of the publication, as well as editor of Museums & More, and she has more than 25 years experience in publishing.