Summer 2024 Trend Report: Living alfresco
Summer represents life, vitality and resurgence. Nature is in full bloom, sunsets glow fiery orange, and daylight lingers late into the evening. With this season also comes energy and a desire to soak up the outdoors before the air becomes crisp and chilled once again.
From bird-watching delights (did you know that 35% of Americans identify as birdwatchers, according to a 2024 survey by the U.S. Fish and Wildlife Service?) to beachy products that exude nautical charm, the trends that follow are entirely en vogue. We encourage them to be considered when merchandising product groupings this summer or planning for 2025’s warmer days.
Whether your customers are pickleball enthusiasts, camper extraordinaires or hostesses looking to take the dinner party outdoors, these products will inspire them to enjoy the sunniest of days in style.
Click on each subhead for an array of products within that category.
BEACHSIDE & BOATING
Waterfront life is only made sweeter by these beachy finds.
CAMPING & GLAMPING
From multipurpose mug sets to packable games, this roundup presents the essentials for outdoor enthusiasts.
PICKLEBALL & GOLF
Help customers embrace their passions with giftables that align with their favorite trendy outdoor sport.
BIRDS & WILDLIFE
A third of Americans are bird-watchers — offer products that resonate with that beloved pastime.
DINING & IMBIBING
Open-air diningware remains a trending category in retail as customers transform their outdoor spaces into chic living areas.
Featured image: Indaba offers home décor, tabletop and outdoor living items tastefully inspired by the coast. Photo courtesy of Indaba. Read more about the company and its offerings here.