Indaba offers home décor, tabletop and outdoor living items tastefully inspired by the coast. Photo courtesy of Indaba.

Gift Shop Plus Summer 2024
Summer 2024 Trend Report: Living alfresco By Carly McFadden

Summer represents life, vitality and resurgence. Nature is in full bloom, sunsets glow fiery orange, and daylight lingers late into the evening. With this season also comes energy and a desire to soak up the outdoors before the air becomes crisp and chilled once again.

From bird-watching delights (did you know that 35% of Americans identify as birdwatchers, according to a 2024 survey by the U.S. Fish and Wildlife Service?) to beachy products that exude nautical charm, the trends that follow are entirely en vogue. We encourage them to be considered when merchandising product groupings this summer or planning for 2025’s warmer days.

Whether your customers are pickleball enthusiasts, camper extraordinaires or hostesses looking to take the dinner party outdoors, these products will inspire them to enjoy the sunniest of days in style.

Click on each subhead for an array of products within that category.

BEACHSIDE & BOATING

Waterfront life is only made sweeter by these beachy finds.

Mud Pie
Lake Life Wine Glass with Topper. Mud Pie.

CAMPING & GLAMPING

From multipurpose mug sets to packable games, this roundup presents the essentials for outdoor enthusiasts.

Meander Mug in Flutter. Jubilee by Danica.
Meander Mug in Flutter. Jubilee by Danica.

PICKLEBALL & GOLF

Help customers embrace their passions with giftables that align with their favorite trendy outdoor sport.

pickleball. nora fleming
pickleball. nora fleming

 

BIRDS & WILDLIFE

A third of Americans are bird-watchers — offer products that resonate with that beloved pastime.

Shades of Blue Glass Hummingbird Feeder. Gift Essentials.
Shades of Blue Glass Hummingbird Feeder. Gift Essentials.

DINING & IMBIBING

Open-air diningware remains a trending category in retail as customers transform their outdoor spaces into chic living areas.

Send Dip Pic Bowl with Spreader. Totalee Gift.
Send Dip Pic Bowl with Spreader. Totalee Gift.

Featured image: Indaba offers home décor, tabletop and outdoor living items tastefully inspired by the coast. Photo courtesy of Indaba. Read more about the company and its offerings here.

Carly McFadden

Carly McFadden is the editorial director of Gift Shop Plus, Stationery Trends and Lawn & Garden Retailer.




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Gift Shop Plus Summer 2024
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