Winter 2014

Thank You, Come Again By Lynn Switanowski Barrett

Urban Indigo

Urban Indigo is a 10 year-old gift and home retailer based in Oakland, CA. For Cynthia Bragdon, owner of Urban Indigo, the setting up of a loyalty program was always on the to-do list. It was only last year that she finally made the time to set one up. The program offers a combination of special loyalty-only shopping nights, exclusive trunk shows, double punch days and $10 off (after spending at least $100) on a purchase when the card is “full.”

Bragdon notes that “the program works as a tool for us to connect with our most loyal shoppers each and every day. Today, the loyalty program shoppers account for nearly 25% of our total store sale and the program results are up more than 28% year to date.”

Lynn Switanowski Barrett

Lynn Switanowski is founder of Creative Business Consulting Group, a Boston-based retail consulting firm. The consulting group works with retail businesses to create and implement profit-improving sales, marketing, and inventory management strategies. For more information, call 617.437.9191 or email lynn@cbc-group.net.