Summer 2010
The Right Light By Natalie Tan

Your store lights can make or break your walls. Make sure you’re using the right ones for maximum impact.

In our marketing article in this issue of GIFT SHOP, we already looked at how walls can convey your store’s brand image. One of the recommendations was to use lighting to maximum effect. This article shows the do’s and don’ts when it comes to in-store lighting.

Effective track lighting as shown here, allows for highlighting of merchandise. It can also be used to showcase wall art beautifully.

Pot lights as shown here are good at providing ambient lighting but don’t work to highlight specific merchandise. Make sure your wall message or store products are not getting lost because of poor lighting.

Natalie Tan

A retail specialist passionate about store atmospherics, Natalie Tan loves working with retailers and speaks at gift shows and conventions. Visit her website at

Social Connections

Upcoming Trade Shows

Jul 8 – 10

Mid-South Jewelry and Accessories Fair

Memphis, TN USA
Jul 12 – 18

Atlanta Market

Atlanta, GA USA
Jul 18 – 22

LA Mart Summer

Los Angeles, CA USA
Jul 19 – 23

Seattle Mart Summer Show

Seattle, WA USA
Jul 19 – 22

Faire Summer Market

Virtual Event
Jul 24 – 28

Las Vegas Market

Las Vegas, NV USA
Gift Shop Plus Summer 2022 issue
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs