Summer 2010
The Right Light By Natalie Tan

Your store lights can make or break your walls. Make sure you’re using the right ones for maximum impact.

In our marketing article in this issue of GIFT SHOP, we already looked at how walls can convey your store’s brand image. One of the recommendations was to use lighting to maximum effect. This article shows the do’s and don’ts when it comes to in-store lighting.

Effective track lighting as shown here, allows for highlighting of merchandise. It can also be used to showcase wall art beautifully.

Pot lights as shown here are good at providing ambient lighting but don’t work to highlight specific merchandise. Make sure your wall message or store products are not getting lost because of poor lighting.

Natalie Tan

A retail specialist passionate about store atmospherics, Natalie Tan loves working with retailers and speaks at gift shows and conventions. Visit her website at www.retailexcellence.com.

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Gift Shop Plus Spring 2024 has arrived, and it couldn't be a more gorgeous issue! 🌷 Cover to cover, this edition is packed with the latest trends to help guide business as you begin to think about the next buying cycle in just a few months. "Radiance, Redefined" (page 54) introduces four jewelry makers, unveiling the freshest trends in the market. To learn which eco-conscious companies are launching collections that positively impact the planet, flip to "Green-Living Essentials" on page 62. We're also thrilled to introduce a new category for us at the magazine: Sports & Tailgating. Head to page 66 to read about products that will elevate the tailgating experience and learn how to merchandise for the NFL's budding demographic. Also in this issue is our Stationery Lookbook, Halloween & Fall Décor feature and dozens of the freshest product offerings. Read our Spring 2024 issue here: www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024/index.php#/p/1📸 courtesy of Océanne. ... See MoreSee Less

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