Summer 2012

What’s Your Sign? By Becky Tyre

When customers near your store, you only have a few seconds to grab their attention. What message is your store sign sending?

Here is a quick checklist to make sure your store’s sign is speaking the right language.

Placement

Do you need a mounted sign that is visible as customers drive by? Do you need a hanging sign for customers walking by? If you use more than one sign, make sure they are consistent.

Style

Choose an attractive color scheme and a font style that is easy to read.

The bright, cheery colors here are consistent with the gift shop’s exterior and draw customers in.

Stand-Outs

Consider your neighbors’ signs. You want your sign to stand out, but not look out of place.

Lighting

Do you need a sign that lights up or do you need separate lighting mounted, to illuminate your sign?

Durability

Quality signage is a must. Your exterior signs should last for years and need to withstand all weather conditions.

The whimsical bubbles not only add a touch of cute to the store sign, they also underscore this gift shop’s primary products.

Becky Tyre

Becky Tyre is the senior trends editor for GIFT SHOP Magazine and the owner of the Retail Details blog.