Legal Corner

Giving Credit Does Not Equal Permission

In this digital age where marketing your business relies greatly on social media, which involves chronic posting, scheduled posts, selfies, content, photos, memes, gifs, captions, and so much more, is it any wonder that being... more »

Copyright and Intellectual Property: What Are My Rights ?

There are several facets to owning a creative business and understanding copyright law as a creative. Often one thinks of taking care of business licenses, incorporating, contracts, insurance, websites, and social media. The one area... more »

Legal Corner: Trade Dress

What is Trade Dress? Trade dress is a form of intellectual property that is categorized under trademark law. Trade dress was originally defined as the way a product was packaged. Think of the little blue... more »

Legal Corner: Know the law on sales tax

What exactly is an audit? It’s not fun to think about, but it’s necessary information to know. An audit is defined as an independent examination of books, accounts, documents and vouchers of an organization to... more »

Legal Corner: Respect My Privacy

In the last issue I discussed Terms and Conditions and their importance in retail and online. Privacy Policies are the first cousin to Terms and Conditions. They serve many purposes to protect both the customer... more »

Legal Corner: Terms and Conditions

Whether you have a brick and mortar store, an online store, or both, one key to protecting your business is having a terms and conditions document in place. Terms and conditions in a brick and... more »

Ten Essentials to Include in an Employee Handbook

As a business owner, rules can be such a difficult thing to implement, especially when it comes to an employee handbook. At the beginning, it may just be you running your store or website, however... more »

Ready… Set… Open (Part 2)

What’s in a name? If you are in retail, everything! The name of your store is the cornerstone of your brand. It will immediately suggest what folks will find inside or online. Not only that,... more »