Nov 15, 2012

A First for Kyocera Advanced Ceramics: New Kyocera 5-Piece Bamboo Knife Block Set

The new Kyocera 5-Piece Knife Block Set features a beautiful bamboo knife block filled with four of the most popular ceramic knives from its best-selling Revolution Series line: a 3-inch paring knife, 4.5-inch utility knife, 5.5-inch santoku and the 6-inch chef’s knife. This is the first countertop knife block set offered by Kyocera, the innovation leader in ceramic cutlery and kitchen tools.

“Consumers and retailers have been asking us for a complete knife block set that keeps ceramic cutlery in reach on the countertop for everyday use. This is a testament to the transition of our line from specialty cutlery to kitchen essentials, as well as the strength of the Kyocera brand,” said Erik Reid, General Manager of Kyocera Advanced Ceramics.

Designed for cutting, chopping and slicing vegetables, fruits and boneless meats, Kyocera ceramic cutlery stands out for its sharpness. Zirconia 206, Kyocera’s proprietary advanced ceramic, is a pure, dense material that is 50% harder than steel. The super sharp blades hold their edge 10 to 15 times longer than premium steel blades.

Kyocera ceramic blades are also more lightweight and perfectly balanced for greater control. The thinner, sharper blades require less pressure when cutting, providing for minimal resistance.

Kyocera ceramic cutlery is also hailed as a chef’s dream for its purity. Chemically inert, it won’t brown foods or transfer metallic tastes or smells. The beautiful white blades will never rust or stain, because ceramic is impervious to acids, oils and salts.

The bamboo knife block offers safe and organized storage in a space-saving design, 6.5 inches wide, 5 inches deep and 7.5 inches high. Bamboo is prized for its natural visual appeal, eco-friendly harvesting methods, and ability to wick away moisture. Rubber feet keep it secure and steady while protecting the countertop. Beautifully designed, it features simplicity coupled with a subtle textural weave that adds an Asian sense of style to a traditional wood block design.

The Kyocera 5-Piece Bamboo Knife Block Set represents an unusual sales opportunity because of the brand’s unique positioning. The line is designed to complement, not replace, metal cutlery. Metal cutlery should be used for tasks such as carving, prying and boning. Kyocera ceramic knives are the best choice for fruits, vegetables and boneless meats, the most common cutting tasks in the kitchen. So the Kyocera 5-Piece Bamboo Knife Block Set can be sold to any cooking enthusiast, regardless of whether they already own a conventional cutlery set.

The new set is covered by a Lifetime Warranty and complimentary sharpening ($10 for shipping/handling) on a diamond wheel at Kyocera USA headquarters in Costa Mesa, Calif.

Targeting a broad range of cooking enthusiasts for home use, gifting and bridal registry, the Kyocera 5-Piece Block Set is available for immediate shipment, with a suggested retail price of $199.95. For more information contact Kyocera Advanced Ceramics at 800-537-0294, cpd@kyocera.com, or visit www.kyoceraadvancedceramics.com.

PR Contact: Sarah Sims, Kristyn Fuller

Field Marketing & Media, 713-869-1856

info@fieldmm.com

Kyocera Advanced Ceramics:

www.kyoceraadvancedceramics.com