Oct 30, 2012

A Success: It’s Round Two for the “Solutions” Special Show

Once again, the leading international trade fair Ambiente is focusing on innovations from exhibitors in the table, kitchen and household field. After the successful premiere at Ambiente 2012, London product designer Sebastian Bergne will again curate the special show in the foyer of Hall 4.0. “With ‘Solutions’, functional innovation comes to the forefront and will involve products with a high market relevance that can help consumers in their day-to-day lives. There are clever ideas and further functional developments that we want our buyers to become familiar with. So I’m glad we can once more rely on Sebastian Bergne’s know-how at Ambiente 2013”, says Nicolette Naumann, Vice President Ambiente/Tendence.

The product designer, commenting on the special show, says: “I was very pleased about the response we received to the first edition of ‘Solutions’ in 2012. The visitors were very clear about the value of presenting innovations that do not necessarily have to be connected with a high visual design orientation. I hope that we shall receive even more applications from large and small companies for the forthcoming edition, so that the show may even more strongly represent the high level of innovation that can be found among the Ambiente exhibitors.” Sebastian Bergne’s design office in London creates the blueprints for design-oriented brands as well as mass-produced articles for multinational corporations.

With its unrivalled offering in the field of table, kitchen and household, Ambiente offers ideal conditions for a top-quality selection of products for the special show. In 2012, products by famous companies and less well-known manufacturers were represented in the heavily frequented special show area. For the second round, Bergne will once again be guided by a utility-driven concept in terms of layout. The aim is to make everything clear and understandable: the perfect setting for new materials, techniques and design features.

Ambiente exhibitors still have until 5 December to enter their innovative products for “Solutions”. After the closing date, Sebastian Bergne (Sebastian Bergne Ltd.), Gabriele Heins (Der Feinschmecker) and Claus Tormöhlen (GALERIA Kaufhof) will select the participants.

Exhibitors can register at:

Messe Frankfurt Exhibition GmbH
Ulla Diekmann
Ludwig-Erhard-Anlage 1
D-60327 Frankfurt am Main
Telephone +49 69 75 75- 6482
Fax +49 69 75 75 – 6518
solutions@messefrankfurt.com

Online application: www.ambiente.messefrankfurt.com under “Events”
Note for journalists:
You will find further information and high-resolution photographs of Ambiente on the internet at www.ambiente.messefrankfurt.com/journalisten.

Ambiente, the leading international trade fair
Ambiente is the leading international trade fair for products for the table, kitchen, household, giving and decorating, as well as for home and furnishing accessories. For five days at the beginning of the business year, more than 4,500 exhibitors from 87 countries occupied some 330,000 square metres of exhibition space to show what consumers will be able to see in shops around the world throughout the year. However, Ambiente is a must not only for the range of products, which is unrivalled in terms of both depth and breadth. The world’s leading consumer-goods fair, which this year attracted around 140,000 trade visitors from over 160 countries, was also distinguished by a wide variety of events, promotional programmes for young people, trend presentations and awards ceremonies.

Background information on Messe Frankfurt
With a turnover of € 467.5 million and 1,725 employees worldwide, Messe Frankfurt is Germany’s biggest trade-fair organiser. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events ‘made by Messe Frankfurt’ take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 100 trade fairs, of which more than half took place outside Germany Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: www.messefrankfurt.com