Mar 23, 2007

Adora Highlights Additions to its 2007 Cradle Baby Collection

Edison, NJ – Adora, Inc., a leading designer and crafter of fine limited edition and collectible dolls, has once again expanded its Cradle Baby Program for 2007. Adora introduces another face sculpt and three new gowns featuring baby animals. Doll lovers can now select from 17 variations of a newborn 20″ baby including four ethnicities.

Part of the Name Your Own Baby Collection, the Cradle Baby Program provides an opportunity for children of all races to own a “baby” in their likeness. Dolls in the Name Your Own Baby Collection are made from a unique vinyl that produces a fine porcelain look, at an affordable price. The collection offers a wide variety of dolls with choices of hair color and style, eye color, gender, skin tone and face design. The dolls are identified by number only, and arrive with a “birth certificate,” which can be completed with the “baby’s” name, birth date and birthplace (name of the shop where purchased). Cradle Babies retail for $70. For more information, please visit adoradoll.com.

About Adora, Inc.

Adora, Inc., was founded in September 2000 with a line of high quality vinyl play dolls.The firm quickly expanded into production of collectible limited edition dolls. Adora Original Dolls are made from a unique vinyl that produces a fine porcelain look, at an affordable price.The Name Your Own Baby collection offers a wide variety of dolls, with choices of hair color and style, eye color, gender, skin tone and face design. The highly collectible Limited Edition Collection showcases the firm’s most exquisite doll designs, with edition sizes under 1,000. Several dolls have been recognized for their exceptional quality, attention to detail, and beautiful clothing and accessories, with prestigious industry awards – including two 2003 DOTY (Doll of the Year) Industry Choice Awards, three 2004 DOTY Industry Choice Awards, one 2005 DOTY Industry Choice Award, and 2005 and 2006 Dolls Awards of Excellence nominations.