Alexa’s Angels Announces Strategic Partnership with Roman, Inc.
Windsor, CO – Alexa’s Angels, a leading gift jewelry manufacturer recognized for its innovative and stylish designs that inspire, signed a Letter of Agreement with Roman, Inc. to have its lines sold in Roman showrooms nationwide, in addition to rep agencies where Roman is represented. Furthermore, as part of a long-term strategy, the companies are exploring additional opportunities that could lead to major sales growth and expansion.
This change in representation will become effective January 1, 2012. Roman has showrooms in Atlanta, Dallas, Chicago, Minneapolis and Los Angeles and is represented by sales agencies and independent reps nationwide. This change will not impact customers in any way.
This move was planned as part of Alexa’s Angels’ strategy to position the company for growth. In recent years, the company has garnered national recognition for its innovative business practices, including 2010 Colorado Companies to Watch; 2010 Inc. 500/5000 America’s Fastest-Growing Private Companies Ranking; and 2011 Certified a Choose People Company. Over the years, Alexa’s Angels has developed several branded collections, including Prayer Box Bracelets®, Many Hearts One Family®, posi+ivi+y®, Keep An Angel in Your Corner™, Bandazzles™ and Emma Rose™.
“Alexa’s Angels’ products are a perfect complement to our current product selection,” says Dan Loughman, President and CEO of Roman, Inc., one of the oldest privately owned and operated firms in the gift industry. “For nearly 50 years, Roman has provided consumers with inspirational gift and seasonal decorative accessories. We anticipate robust sales in 2012 with the addition of Alexa’s Angels’ innovative, inspirational and fashion accessory product offerings.”
“I’ve known Dan for several years and have always admired his business acumen. I think there is great synergy between not only our products and brands, but between our core values as business owners. This is a very exciting opportunity for us to collaborate and grow together,” says Beth Lang, President and CEO of Alexa’s Angels, Inc.
For more information contact The Carnevale Jones Group at 616.949.5335, or cell 616.446.6833, or email diane@cjonesgroup.com.
About Alexa’s Angels:
Women have connected with Alexa’s Angels’ designs since 1995 when founder Beth Lang first began selling her jewelry creations at art shows across the country. Since then, Beth and “her Angels” have grown Alexa’s Angels into a fashion forward accessory company well known for its innovative and stylish designs. Each piece is thoughtfully designed to inspire heartfelt emotion. Wearable, giftable and meaningful, designs by Alexa’s Angels create connections and nurture a sense of well being. Proud to be a company with a social conscience, the team at Alexa’s Angels is dedicated to creating, finding and supporting programs that benefit women. Alexa’s Angels is a privately held company based in Windsor, Colorado. Alexa’s Angels’ designs are sold at fine retail and department stores across the country or from their website www.alexas-angels.com. For more information about Alexa’s Angels, please visit our website or call 1-877-264-3576.
About Roman, Inc.
Roman is a leading producer and exclusive distributor of more than 4,000 gifts and decorative accessories. Among the largest privately owned and operated firms in the industry, Roman offers a vast array of Christmas decorations and a wide range of inspirational, special occasion, and year-round giftware. In addition, Roman is known for its award-winning collections that include the Fontanini® Heirloom Nativity®, the Joseph’s Studio™ Collection, Seraphim Classics®, and Jingle Buddies®. In 2008, Roman acquired Cottage Garden, a music box and framed sentiment company. Roman products are sold through specialty retailers, upscale department stores, select mail-order catalogs, gift shops and internet sites. For more information about Roman, Inc., please visit our website www.roman.com or call 1-800-729-7662.
