May 22, 2014

Allison’s Card Shop Here To StayBy Bryan ShupeMilfordLive.com

Milford, DE – Kathy Reisinger and her daughter Dana Saxon of Allison’s Cards Shop in the Milford Plaza are excited to be reopening their doors this spring. Owning the business for 18 years, it was the outreach by their loyal customers that gave them the confidence to rebrand and retool their shop after they almost shut their doors earlier this year.

After working for the company for several years, Kathy was given the opportunity to purchase the business from the previous owner in 1996 and brought her daughter Dana on board to begin what would become a successful family-owned business. Able to compete in the market for almost two decades, the family almost became a casualty of hard economic times. In addition to a tough market, technology drove buyers online, competition for big box outlets continued to increase and local construction made sales a larger challenge. Kathy and Dana had all but turn their sign to closed as they contemplated shutting down the business for good, but their loyal clientele would not see them go so quietly. One by one, customers stopped by the shop to share their concerns and their memories.

Read complete article »