Dec 2, 2013

Ambiente 2014: Increasing Spectrum of Small Electrical Appliances

Ambiente, the world’s leading trade fair for the consumer-goods sector, is the undisputed highlight of the business year for the specialist and retail trade. Around 2,200 of the 4,700 Ambiente exhibitors make their presentations in the Dining section and, as in the past, buyers will also find an extensive range of small electrical appliances. “The spectrum of small electrical appliances to be seen in Frankfurt continues to grow. Thus, this international business platform offers the trade optimum conditions for rounding off their assortments. Small electrical appliances are lifestyle products that are playing an increasingly important role in modern households”, says Thomas Kastl, Director Ambiente for the Dining section.

In the exhibition halls occupied by the ‘Kitchen’ and ‘Housewares & Storage’ product segments of the Dining section, buyers will find a variety of interesting exhibitors with small electrical appliances. Thus, successful international brands, such as BEEM, Electrodomesticos Jata, Hurom and NUC Electronics, are located in Hall 3.0. Well-known consumer brands, including Bialetti, Bugatti, Cloer, Gastroback, Graef, KitchenAid and Severin, are positioned in the high-grade setting of Hall 3.1. Suppliers such as Fakir, Jupiter, Ritterwerk and Rommelsbacher make their presentations in Halls 5.1 and 6.1. Additionally, there are many exhibitors, such as Küchenprofi, G.A.T. or PT Maspion, with small electrical appliances in their ranges alongside other branded products.

Six member companies from the Pro Business initiative are taking part in Ambiente with electrical appliances for the kitchen and household. Heinz Werner Ochs, Chairman of the Pro Business marketing initiative: “For the manufacturers taking part, Ambiente offers an excellent setting for presenting their high-quality branded products. It is also the ideal venue to make new national and international contacts, and to cultivate long-standing business relationships in the home and kitchen equipment sector.”

For the first time, Vitamix, one of the worldwide-leading manufacturers of professional-grade blenders for home and business use, will present its products in Hall 3.1 of the world’s leading trade fair for the sector. “Vitamix has consciously chosen Ambiente as the venue to introduce the company as the world’s premium manufacturer of high-performance blenders to a wide European audience. Ambiente sets trends, especially for the specialist glass, porcelain, ceramic and cutlery trade, and thus gives us the opportunity to present the Vitamix brand world and highlight products to our target group in an ideal setting”, says Michel E. Nouafo, Vice President International Household Sales, Vita-Mix Corp.

Another highlight for the sector is the presentation of the ‘Kitchen Innovation of the Year’ Consumer Awards, which are given by the LifeCare Initiative for especially consumer-friendly products in the following categories: ‘Small and large electrical appliances’, ‘Cooking and kitchen utensils’, ‘Kitchen accessories’ and ‘Kitchen furniture and equipment’. The awards will be presented in the Foyer of Halls 5.1 / 6.1 on 8 February 2014.

Ambiente, the leading international trade fair

Ambiente is the leading international trade fair for products for the table, kitchen, household, giving and decorating, as well as for home and furnishing accessories. Ambiente is an event distinguished by superlatives and unrivalled worldwide thanks to its unique horizontal and vertical range of products. For five days at the beginning of the business year, 2013, more than 4,700 exhibitors showed what consumers will be able to see in shops around the globe this year and the coming year. With 140,000 trade buyers from 140 countries, the 2013 edition of world’s leading consumer-goods fair was also distinguished by a wide variety of events, promotional programmes for young people, trend presentations and awards ceremonies.

Note for journalists:

You will find further information and high-resolution photographs of Ambiente on the internet at: www.ambiente.messefrankfurt.com/journalists.

Follow Ambiente on Twitter with hashtag #Ambiente14:

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Background information on Messe Frankfurt

Messe Frankfurt is one of the world’s leading trade fair organiser, with 536.9 million euros in sales and 1,833 employees. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: www.messefrankfurt.com