Joy Valle will lead new business for ANDMORE in a newly created role: vice president of business development.

In this role, Valle will report to and work closely with ANDMORE executive vice president and chief growth officer Dorothy Belshaw as they explore opportunities to add value for buyers and sellers across existing product verticals, complementary industries and new avenues, according to the company.

“As our new ANDMORE brand hits its stride, we are focused on creating more opportunities that provide more value for more buyers and sellers,” said Belshaw. “Joy’s extensive experience and strong industry relationships well position her to explore, imagine and cultivate new offerings and experiences that will enhance and extend ANDMORE’s impact on the industries we serve.”

Valle assumes the role as ANDMORE launches a new initiative dedicated to surfacing new ideas that will extend the value of ANDMORE’s buying events and year-round sourcing opportunities, according to the company. In her new role, she will be responsible for identifying, incubating and launching new business that expands ANDMORE’s footprint in the home, gift, furniture and apparel industries. As part of her responsibilities, Valle will continue to manage a focused portfolio of gift accounts across all ANDMORE campuses.

ANDMORE said Valle has been integral in the establishment of Las Vegas Market as the leading home furnishings and gift market in the western U.S. Since joining then International Market Centers in 2012, she has led the launch of multiple categories, developed new product destinations and introduced representative groups and manufacturers to the Market. Prior to her work in Las Vegas, she was active in the West Coast gift trade show circuit, launching Beckman’s West Handcrafted Show in Los Angeles and serving as sales manager for The Portland Gift & Accessories Show, The San Francisco International Gift Fair, The Seattle Gift Show and The California Gift Show. In 2018, Valle was recognized as a Gift + Stationery 40 Under 40 for her contributions to the industry.

Additionally, Valle brings exhibition management expertise to the role. She is Certified in Exhibition Management Advanced Professional (CEM-AP) by the International Association of Exhibitions and Events (IAEE) and a Certified Meeting Professional (CMP) by the Events Industry Council. She most recently served on the Board of Directors for the Southwest Chapter of IAEE and currently serves on the IAEE CEM Commission.

Valle earned a Master of Business Administration from the University of Nevada Las Vegas and a Bachelor of Science in Business with a focus on entrepreneurship from California State University, Los Angeles.