Mar 28, 2024

ANDMORE previews Summer 2024 Atlanta Market

The summer 2024 edition of Atlanta Market is brimming with discovery opportunities as it leverages major changes in top categories, including refined gift and home temporaries, a remerchandising of The Gardens, expanded outdoor living resources and the launch of a web-based Market Planner tool. Registration is now open for July 16-22 at AmericasMart Atlanta.

“ANDMORE’s commitment to delivering efficient, effective and compelling markets thrives this Summer with updated categories and curated sourcing across campus,” said Bob Maricich, CEO of ANDMORE. “From retailers searching for new product and best-selling resources to augment their merchandise mix to designers looking for the perfect match for their projects, Atlanta Market offers the industry more opportunity and more connections this July.”

Resources

Atlanta Market transforms sourcing this summer with streamlined shopping. Summer 2024 highlights include remerchandising in the Atlanta Market temporaries for better product discovery, a relaunch of The Gardens in Building 2 and robust casual and outdoor offerings.

In July, the gift and home temporaries consolidate into seven categories across eight floors in Buildings 2 and 3 for optimized sourcing. Some 1,400 temporary exhibitors showcase across HIGH DESIGN, Home, Kitchen + Table, Cash & Carry, Makers Hub, Gift and Fashion Accessories neighborhoods.

Following major reconstruction on the 10th floor of Building 2, The Gardens remerchandise throughout Floor 9 to create a single garden gift sourcing destination. Nearly 55 outdoor living gifts and accessories complement 170 casual furnishings this Summer.

Running concurrently with Atlanta Market, Casual Market Atlanta returns for its sophomore show with seven floors of permanent and temporary resources across the casual and outdoor category. The largest collection of casual furnishings in the nation, Casual Market represents 400,000 square feet of permanent showroom space, giving Atlanta Market buyers the opportunity to source cross-category vendors for a unique retail mix.

Programming

Four days of programming supplement creative sourcing through cooking demonstrations, seminars, celebrations and tours. Vignettes and displays across campus offer visual merchandising inspiration. Daily amenities are available for the duration, giving buyers the opportunity to enhance the at-market experience.

The week begins with the Market Kickoff Party on Wednesday, July 17, in the Atrium in Building 3. Building 2, Floor 8, is a hotspot for housewares with a gourmet demonstration kitchen staging three interactive cooking classes. Six seminars across two locations – Building 3 Atrium and Building 1 Seminar Space – offer educational opportunities to retailers and designers.

Creative inspiration for the retail pioneer is top of mind at Atlanta Market. The ( A ) List, ANDMORE’s proprietary multimodal influencer program centered on amplifying design and retail trends through the unique perspectives of top-tier designers, returns to Atlanta Market this summer. Additional sourcing inspiration offerings include the resident Market Snapshot display and product vignettes showcasing new brands and products. Additionally, ANDMORE will recognize top tradeshow displays with Best Booth Awards in six categories: Best Storytelling, Best Use of Color, Best Interactive Elements, Best Branding Display, Best Product Merchandising and Best of Show.

Campus amenities include Afternoon Beats, complimentary cappuccinos, Sip & Shop bars, photo walls, airport shuttles and complimentary parking.

Market planning tools

Atlanta Market makes shopping easy with a portfolio of online and at-market buyer-friendly tools designed to promote success.

New this Summer in digital resources is the Market Planner. Launching in June, this web-based planning tool is an additional outlet to assist in pre-show mapping and strategy. The @Market App continues to support efficiency through the entire market lifecycle. All mainstay features remain, giving buyers another season of omnichannel discovery, shopping and post-market follow-up.