Jun 5, 2024
Astra names 2024 Play Award winners

The American Specialty Toy Retailing Association (Astra), named the winners of its Astra Play Awards at its annual Marketplace & Academy event in St. Louis.

Astra LogoThe program has independent and neighborhood specialty toy retailers vote to select the products that promote happy and healthy play in childhood and beyond. This year, 18 winners were chosen across a wide range of categories.

“The Astra Play Awards highlight the toys that bring out the best play experience for children,” said Sue Warfield, president of Astra. “This year’s winning list features a group of innovative and fun products that kids will love, gift givers will be excited to share and our neighborhood toy stores across the country will be proud to sell.”

Astra members nominate specialty toys for consideration, then an internal committee reviews and narrows it down to the finalists. This year’s criteria for the winning toys included uniqueness, availability, significance and newness. There is no fee for manufacturers to participate in this awards program.

The 2024 Astra Play Award winners include:

  • Arts & Crafts: Tiny Easel, Painter Box
  • Baby/Toddler: RC Baby Plane, iPlay, iLearn
  • Books: Baby’s First Book of 44 SOUNDS, SmartNoggin Toys
  • Brainteasers: IQ Gears, Smart Toys and Games
  • Building: Gecko Run: Marble Run Starter Set, Thames & Kosmos
  • Eco Friendly: Wave Stacker, PlanToys
  • Family Games: 800 Pound Gorilla, Taco Cat Goat Cheese Pizza
  • Family Strategy Games: DEDUCKTO, Gamewright
  • Geek Games: Inside Job, Thames & Kosmos
  • Kidult: Harry Potter Hogwarts Castle and Grounds, LEGO
  • Outdoor Play: NASA Collection, Stomp Rocket
  • Plush: Douglas Hugs Baby Fox, Douglas Company, INC
  • Preschool Games: Little Memo – Garden, DJECO
  • Pretend Play: Pretendables School Set, Fat Brain Toy Co.
  • Puzzles: Mayhem on the Moon 3D Puzzle, Ravensburger
  • Retro: Big Wheel Big Spin, Schylling
  • Science: Air Toobz, Fat Brain Toy Co.
  • Sensory: Furry Fidget Friends, Tangle

For more information on Astra’s Play Awards, visit astratoy.org/play-awards.




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