In February 2023, the American Specialty Toy Retailing Association (ASTRA) will host the first-ever “Toy Boat” industry networking event on a four-day cruise.

With the goal of expanding awareness and building relationships, ASTRA welcomes national media and influencers to attend and see the hottest toys firsthand.

Embarking on Feb. 20, from Fort Lauderdale, Florida, the sailing excursion will bring together members of the specialty toy industry for a networking experience. Top toy manufacturers and retailers will have their newest products on display, and organized activities include a game night and lip sync battle.

The current attendee list includes lifestyle online media site Parade, as well as a handful of mom and lifestyle influencers with a combined total of over 5 million followers.