Dec 4, 2013

Attractive Extras – Success Through Supplementary Assortments

Watches and jewellery in the glass and porcelain trade, pots, pans and dishes in furniture stores, tea and chocolate in bookshops – supplementary product ranges are rapidly becoming the key to modern assortment compilation in the bricks-and-mortar trade. For this reason, Messe Frankfurt is devoting its next Management Report to the subject of ‘Attractive extras – success through supplementary assortments’, which will be published on the occasion of the international Ambiente consumer-goods fair in February 2014. The Report shows not only how complementary product ranges have developed over the last decade but also offers tips and ideas for supplementary products. Thus, both retailers and manufacturers will find answers to a variety of questions, e.g., where can specialist retailers find out about suitable supplementary products? How are total sales likely to develop through the inclusion of additional product segments? And, last but not least: will the new product assortment lead to a change in the customer structure?

The Management Report is based on market-development indices, a survey of retailers conducted by IFH Institute for Trade Research, Cologne, and in-depth interviews with selected retailers from all over Germany, who have successfully been using supplementary products in their shops for many years. The study pays particular attention to the glass, porcelain and ceramic business and the furniture trade.

This Management Report is part of a series of informative studies on subjects of topical interest to the retail trade. The Management Reports are published by Messe Frankfurt on the occasion of the Ambiente and Tendence consumer-goods fairs. Recent Management Reports in this series have included ‘Germany lays the table – a study on eating behaviour and table culture’ and ‘The key to success – a study on the importance of window dressing in the retail trade’.

As the world’s leading consumer-goods fair, Ambiente is an indispensable source of inspiration for supplementary product ranges because the consumer goods to be found there – e.g., gifts, personal accessories, glass, porcelain, watches, jewellery, gourmet products, home textiles, luminaires and stationery – are particularly suitable for rounding off existing core assortments.

Note for journalists:

You will find further information about Ambiente and high-resolution photographs on the internet at www.ambiente.messefrankfurt.com/journalists.

Follow Ambiente on Twitter with hashtag #Ambiente14: www.twitter.com/ambiente

Ambiente, the leading international trade fair

Ambiente is the leading international trade fair for products for the table, kitchen, household, giving and decorating, as well as for home and furnishing accessories. Ambiente is an event distinguished by superlatives and unrivalled worldwide thanks to its unique horizontal and vertical range of products. For five days at the beginning of the business year, 2013, more than 4,700 exhibitors showed their new products and innovations for the coming season. With 140,000 trade buyers from over 140 countries in 2013, the world’s leading consumer-goods fair also offers a wide variety of events, promotional programmes for young people, trend presentations and awards ceremonies.

Background information on Messe Frankfurt

Messe Frankfurt is one of the world’s leading trade fair organiser, with 536.9 million euros in sales and 1,833 employees. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Centre. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: www.messefrankfurt.com