Jun 5, 2014

Aurora Giddy Up Friends Stick Pony Wins Parents’ Choice Award

Leading plush toy, gift and doll manufacturer Aurora World Inc. today announced its Giddy Up Friends Stick Pony (brown) won a 2014 Parents’ Choice “Fun Stuff” award. Founded in 1978, Parents’ Choice Foundation is the nation’s oldest nonprofit consumer guide for quality children’s media. Less than 25 percent of products submitted receive any level of commendation. Aurora’s portfolio includes hundreds of high-quality equestrian themed plush products including its newly awarded classic stick pony collection.

“It is truly an honor to be acknowledged by the industry’s top awards program,” says Michael Kessler, SVP of sales and marketing. “Parents’ Choice is internationally recognized as a trusted, independent source for children’s toys and media, and its award seals are icons that represent top quality products.”

Aurora’s stick pony collection features black, beige, brown and dark brown horses. A “Fantasy” stick pony collection includes a unicorn and pink, lavender and rainbow colored horses. “Press the button located on its ear and imaginations run wild as each horse makes galloping and neighing sounds to entertain kids for hours,” says Kessler.

Aurora showcases its products at over 50 industry trade shows each year including Atlanta International Gift Show July 8-15, 2014; showroom #784. Aurora products are available in more than 25,000 specialty stores and gift shops worldwide as well as online at http://shop.auroragift.com. For more information or to make an appointment at an upcoming trade show, visit http://auroragift.com, email info@auroragift.com or call 888-287-6722.

About Aurora Aurora World, Inc. is a leading manufacturer and supplier of high quality, competitively priced plush toys, dolls and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the company has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as FAO Schwarz, top gift and stationery chains such as Nordstrom, Hallmark and Papyrus, hospital gift shops, fine florists and specialty stores worldwide. Learn more at www.auroragift.com.