When there are opportunities to spread joy and comfort to those in need, we all should take a step forward to lend a helping hand. “Aurora World’s initial mission from the start has always been to deliver Gifts of Smiles,” said Michael Kessler, senior vice president of sales and marketing for Aurora World. “Now more than ever we are dedicated to offering our support to the children and families who are suffering from the devastating events in Ukraine. We believe that small acts of kindness can go a long way during trying times, and we encourage others who can do the same and spread compassion.”

With the support of the Toy Association, Aurora World has donated $250,000 dollars’ worth of plush products to bring much needed gifts of comfort, smiles, and care to the children and families of Ukraine during these difficult times.

Aurora World, a company that offers premium, soft, and innovative plush products, prioritizes creating lovable, collectible toys that children of all ages can find happiness and companionship with. Donating various charming and high quality plush toys resonate with Aurora’s mission as the donation promotes care, support, and spreading happiness to the kids of Ukraine that need it the most during these unprecedented times.

With this donation, Aurora hopes to put huggable, comforting friends into the arms of the children experiencing the current hardships and make their day just a little bit brighter.