Oct 17, 2011

Aurora Announces Spring 2012 Plush Collections

Aurora World Inc. (http://www.auroragift.com) today announced highlights from its Spring 2012 catalog featuring 90 spring and Easter-themed plush toys and gifts including the all-new Powder Puff Bunny. New additions to the company’s best-selling line, YooHoo & Friends, include “Springtime WannaBes,” “Bright Bunny Ears” and a “Mermaid” assortment. Dreamy Eyes, another popular Aurora line, features a cuddly plush rabbit whose eyes match its name.

“When it comes time for our customers to usher in the new spring season, they can turn to us for a cheerful and bright collection made with the same quality and value for which all Aurora products are known,” says Michael Kessler, SVP of sales and marketing at Aurora.

Powder Puff Bunny has hard to resist long, floppy ears and a distinct pink bow highlighted by reflective “bling” material. The line includes a shimmery clip-on keychain (3.25”, $4.50), a wristlet (6.5”, $9), a pet carrier (6”, $13) and standalone plush (small and large, $7 and $15 respectively). Aurora’s new Dreamy Eyes “Funny Bunny” makes a perfect gift during the Easter season (10” and 14”; $13 and $20 respectively). “These super soft, huggable plush bunnies are bean filled and feature pink and blue dotted highlights on the ears and paw pads,” says Kessler.

YooHoo & Friends “Springtime WannaBes” (5″, $9) features three YooHoos distinguished by each themed accessory (butterfly, flower headband or chick mask) and sound (“Magical”, “Chirp” and “Easter Parade”). The “Bright Bunny Ears” line (5”, $9) showcases YooHoo & Friends whose bunny ears are made from reflective bling material; each has its own sound including “Smooch,” “YooHoo,” “Boing” and “Chatter”. Rounding out the line and ready for a splash are three mermaid YooHoos, each with its own shiny, reflective tail (5″, with sound; $9).

For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.

About Aurora
Aurora World, Inc. (www.auroragift.com), celebrating its 30th anniversary in 2011, is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.