Aurora Highlights Top Travel Products for Kids
With summer travel season starting in a few weeks, parents look for gadgets and toys that entertain for hours and sometimes forget those that keep kids comfortable and safe. Enter Aurora’s “Are We There Yet?” line, the toy and gift manufacturer’s top travel and destination collection of backpacks with leads, plush animals, hat/scarfs/mitt combos, ID-tags and neck rests.
Aurora’s best selling lines including “Are We There Yet?” are based on original characters the company created. “Cheeky Charlie and his jungle friends give this line personality that appeals to children. With a character attached, kids can feel more comfortable taking travel buddies along for the journey.” The “Are We There Yet?” line includes:
• Five “Keep Me Comfy” neck rests: monkey, giraffe and new for 2012: gator (pictured), tiger and panda (10″, SRP: $13)
• Five hat, scarf and mitten combos including monkey, giraffe, gator, panda and tiger (35″, SRP: $19)
• “My Name Is” ID Tags, available in a six style assortment including monkey, giraffe, lion, shark, panda and gator. Each has a clip for hanging on a belt loop or backpack (3″, SRP: $6)
• Six “By My Side” backpacks with tethers including monkey, giraffe, gator, panda, lion and tiger (12″, SRP: $17)
• Cheeky Charlie and Gerome, soft and huggable, bean-filled plush animals (11.5″, SRP: $11)
For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.
About Aurora
Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.

