Nov 26, 2012

Aurora Inks Plush License for Sad Sam & Honey

Aurora World Inc. (www.auroragift.com) today announced it nabbed the license for Sad Sam & Honey®, the classic property starring two endearing basset hounds with sweet, innocent looks and sad eyes. After launching in 1980, Sad Sam & Honey rose to fame as a huge hit in specialty and gift markets and enjoyed international success on five continents as a result of a worldwide licensing program.

“We are so excited to welcome Sad Sam & Honey to the Aurora family. We’re planning a variety of huggable designs, stylish fabrics, classic body poses and seasonal styles. We look forward to bringing Sad Sam & Honey to a new generation of children and parents everywhere,” says Michael Kessler, Aurora’s SVP of sales and marketing.

Aurora will produce a variety of Sad Sam & Honey styles for release in January 2013 including:

Sad Sam & Honey – Hug Me (14″, SRP: $23): “Squeeze either pup to hear a whimpering sound that will make any heart melt,” says Kessler.

Sad Sam & Honey – Snuggle (10″, SRP: $14): Each snuggle style is begging to be hugged and loved. “Kids love to cozy up with these styles because the legs and arms are very soft and extra floppy,” says Kessler. Honey is highlighted with pink bow and blushing cheeks.

Sad Sam & Honey – Classic (8″, SRP $13): Available in two styles, these “sitting” plush pieces are squeezably soft and bean filled; Princess Honey and Sad Sam don a pink crown and baseball cap, respectively.

Honey – Fancy Pals™ Carrier (Carrier: 7.5″W x 4″H and Honey: 6″; SRP: $15): Based on Aurora’s best selling Fancy Pals™ design, kids can take Honey on the go. The bag is highlighted with soft pink accents, a shimmering butterfly and embroidered with the word “cutie.”

Sad Sam & Honey – Take Me Home (6″, $6.50): Mirroring the larger plush designs, Aurora packs the same soft plush and personality in these pocket-sized versions that make a great impulse buy at retail. The included display features visuals of Sad Sam & Honey and text that reads “Please take us home…”.

For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.

About Sad Sam & Honey®
Sad Sam & Honey were created in 1980 and are an international success, known on five continents, and have been featured on hundreds of products as a result of its worldwide licensing program. The Sad Sam & Honey International licensing program historically generated over $20 million annually at retail worldwide. George Valentino is the president and CEO of Creative Endeavors, Ltd. based on Long Island, New York. Creative Endeavors Ltd. is the sole worldwide licensor for Sad Sam & Honey and the Sad Eyed Family of characters.

About Aurora
Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.