Aurora Introduces Milly The Pinkest Kitten
Pico Rivera, CA – Little girls who love plush and pink will love the newest feline phenom from toy and gift manufacturer Aurora World Inc. Milly™ The Pinkest Kitten comes from the company behind the best selling international toy brand YooHoo & Friends™. Ten perfectly pink variations feature Milly as freestanding plush, indress up or even portable via scented toy pet carriers.
“We are excited to introduce the Milly line to little girls and tweens everywhere who are partial to plush that is cute and ‘girly,’ not to mention pink,” says Michael Kessler, SVP of Sales at Aurora. Kessler says, “Milly makes a great gift for girls, while inspiring and comforting them at the same time.”
Milly WannaBes (8″, MSRP: $10.99) are dressed as a princess, ballerina or fairy. Kessler says, “Girls ages three to seven love playing pretend and dress up and aspire to be princesses, ballerinas and fairies most often.
“Aurora’s plush toy pet carriers have been one of the company’s best sellers for over five years, and with Milly,” says Kessler, “Aurora has introduced a line of chocolate, vanilla and strawberry scented carriers.” Milly Cupcake Carriers (MSRP: $13.99)include a removable eight-inch Milly plush animal (Mini-Flopsie™) and for the first time, Aurora’s plush carriers are marked with scents lasting approximately six months (the carriers range in size from six to eight inches).
Milly Birthday Girl (8″, MSRP: $10.99) is available in two styles, holding either a colorful cupcake or birthday balloon. “Cupcakes, birthdays and little girls go hand-in-hand,” says Kessler. Rounding out the collection, Aurora offers the signature soft and pink Milly as small (10″, MSRP $10.99) or medium (13″, MSRP: $12.99) freestanding, bean filled plush animals. Milly The Pinkest Kitten is on shelves now and perfect for ages three and up.
For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide.
About Aurora
Aurora World, Inc. (www.auroragift.com), celebrating its 30th anniversary in 2011, is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.
