Jan 4, 2012

Aurora Releases Signature Premium Plush

Details announced today for “Signature by Aurora®”, describe a brand new, high-end plush animal line handcrafted using sumptuous materials and personal attention to detail. Toy and gift manufacturing giant Aurora World Inc. (http://www.auroragift.com) will unveil its all new Signature collection at New York’s International Toy Fair, February 12-15, 2012 (Booth #1803, Javits Center). The line initially includes 30 extra fancy plush animals in the wildlife, jungle and exotics categories.

“Aurora has captured the spirit, grace and vitality of real wildlife with one of the most beautiful lines the company has ever created,” says Michael Kessler, senior vice president of sales and marketing at Aurora. “Each piece is hand cut, sewn and shaded to achieve the distinct detail that makes this premium line so exquisite. These particular details bring each of the Signature characters to life.”

Aurora’s Signature line is broken into three categories; wildlife, jungle and exotics. Wildlife includes white and Bengal tigers, giraffe, cheetah, lion, gorilla, tamarind and monkey. The exotics feature koala, panda, polar bear, lesser panda, meerkat, hedgehog, bush baby, fennec fox and ring-tailed lemur. The wildlife category includes lynx, gray wolf, red fox, raccoon, bison, bald eagle and tawny and barn owls. Signature pieces range from seven to 43 inches. Kessler says, “These are lifelong treasures geared towards our zoos, museums and destinations accounts.”

For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.

About Aurora
Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.