Aug 23, 2011

Aurora Spices Up Shelves For Valentine’s Day 2012

Aurora World Inc. (http://www.auroragift.com) announced today highlights from its newest catalog featuring over 130 Valentine’s Day and affectionately themed plush toys and gifts for 2012. The company’s best-selling line YooHoo & Friends sees new additions including, “One for me, One for you” – two YooHoos connected by a magnetized heart. Luv Bug, is a loveable ladybug featuring heart-shaped spots. Gaga Gorilla is a gorgeous plush primate holding an embroidered heart reading “WILD 4 U.”

“We have had a great year with our Valentine’s Day offerings and are really excited to showcase the beautiful new plush for 2012 at upcoming shows,” says Michael Kessler, SVP of sales and marketing at Aurora. “We expect a very strong response again leading up to next year.” Aurora’s Valentine’s Day catalog products have wonderful gift value and shelf-life beyond February 14th. “Many are great gifts for that special someone any time of year,” Kessler said.

YooHoo & Friends “One for you, One for me” includes two YooHoos joined by a magnetized heart that reads “Friends 4Ever” or “Best Friends” (5″ pair, MSRP: $18). The Luv Bug line includes a “clip-on” assortment (in red or hot pink; her wings include text that reads Xo Xo, Luv You, Luv Bug or Hug Bug), a Pet Carrier (6″, $13) to take Luv Bug on the go and standalone plush (small and large; $6.50 and $13 respectively). Gaga Gorilla has long flowing hair with pink and purple highlights, and each holds a heart embroidered with “WILD 4U” (small, medium and large; $15, $21 and $35 respectively).

For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.

About Aurora?

Aurora World, Inc. (www.auroragift.com), celebrating its 30th anniversary in 2011, is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.