Jun 15, 2009

Aurora Partners With eCommerce Solutions Specialists Shopatron

Pico Rivera, CA – Aurora World Inc., one of the world’s largest manufacturers and distributors of affordable, high-quality plush toys and gifts has partnered with Shopatron, a leading provider of eCommerce solutions for consumer goods manufacturers. Shopatron offers a unique way for consumers to place orders online that in turn are fulfilled by their local area retailers, demonstrating Aurora’s commitment to its retail customers who can use Shopatron for free.

Michael Kessler, SVP of Sales at Aurora says, “We are passionate about maintaining the strong relationships we have with our retailers. Shopatron allows us to sell Aurora plush products online without affecting the bottom line of our business partners.” Aurora joins more than 80 other leading consumer brands that have turned to Shopatron for their eCommerce needs. Kessler adds, “Shopatron will simplify order management and drive more customers to our retailers. Consumers are on the hunt for more options in obtaining products, particularly through the ability to order online and then pick up those orders in their favorite stores.”

Kessler says marketing data shows a third of online buyers pick up their online orders in a store. “There are many enticing reasons for shoppers to do this including free shipping, receiving the product faster, simplified returns and exchanges, as well as the ability to purchase other products from the same retailer.” The Shopatron branded online store, which Aurora will begin integrating June 15, retains the look of Aurora’s corporate website. For more information, please contact info@auroragift.com or visit www.auroragift.com.

About Aurora
Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of affordable, high quality toys and gifts. Aurora’s name reflects its growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Low prices, high quality and extreme variety are hallmarks of Aurora’s success. Founded in 1992, the U.S. company has ascended quickly to become the respected leader in the world’s plush and gift industry. The company sells its products via a wide variety of retailers including major zoos (a fast growing market), department stores such as Mervyns and Neiman Marcus, high-end toy stores such as Learning Express, top gift chains such as Hallmark, Claire’s and Cracker Barrel, as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.

About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods industries, enables its merchants to engage consumers with a fantastic experience from shopping through fulfillment. Orders placed on Shopatron merchant websites are fulfilled through a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and allows in-store pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 600 merchants and 10,000 fulfillment partners across 35 consumer products industries. Some of Shopatron’s merchant clients include: Berkley Fishing, Brooks Running, Callaway Golf, D’Addario, Johnson Outdoors, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Stearns and Thule. For more information and a full client list, visit ecommerce.shopatron.com.