Jul 2, 2013

Baroni Jewelry Announces Promotion of Todd Larsen to COO

Baroni Jewelry, creating beautiful adornments testifying to the spirit of the wearer, has announced the promotion of Todd Larsen to Chief Operating Officer (COO), after serving as General Manager.

Larsen joined Baroni in 2005. For the past eight years he has overseen the growth of Baroni’s wholesale operations and, most recently, launched the company’s direct-to-consumer retail channel. Included in the B2C program has been the development of an online e-commerce website and a direct mail catalog marketing program that reaches hundreds of thousands of customers each year.

In the past year Larsen has been responsible for launching the business operations for Plaza, Baroni’s flagship retail store in Arcata, California, that opened in May 2012. In the first year of business, Plaza has become a gathering place for the community, as well as a shopping destination in Humboldt County.

“We are delighted to recognize Todd’s successful achievements with our two businesses here in Arcata,” said Sarah Baroni, founder and designer of Baroni Jewelry and the Plaza store. “As Chief Operating Officer, Todd will continue to use his expertise and skills to further the growth of Baroni and Plaza. We look forward to the contributions he will make in his expanded leadership role.”

Larsen’s management career included positions as Director of Customer Service & Sales Operations for Watermark/Yakima (Arcata, CA), Vice President-Interactive Sales and Development for R&B Realty Group/Oakwood Corporate Housing (Los Angeles, CA), and General Manager for Linquist & Craig Hotels & Resorts (Lawrence, KS). Larson earned his B.S. in Business Administration at Pepperdine University in Malibu, CA.

“It has been exciting use my experience to be part of the growth of Baroni,” stated Larsen. “It is a pleasure to be part of a expanding company that has such strong values, great products, and is so connected to its customers and partners.”

Press Contact:
Beth Hinckley
eah_pr@att.net
310 528 6919
High images, samples for shoots, & digital & hard copy catalogs are available

About Baroni Jewelry
Baroni, founded in 1991 in Arcata, CA by Sarah Baroni, specializes in handmade gold, silver and gemstone jewelry. Jewelry is created for women, men, children, bridal parties, special occasions, and daily wear. The company designs approximately six collections per year and produces wholesale and retail catalogs. All designs are original and are made with high quality materials, including recycled silver. Baroni is an active community member, supporting local non-profits, and is committed to running a green business that helps sustain the community and the planet. Baroni’s designs are found in galleries, boutiques and jewelry stores throughout the U.S. and around the world. Baroni Jewelry is available online at baronidesigns.com

About Plaza
Plaza, founded in 2012 in Arcata, CA by Sarah Baroni, is a premiere destination for inspirational shopping. The store features home furnishings and decor, personal accessories, jewelry, and unusual gifts and cards, as well as the work of local artisans such as Fire and Light and Baroni Jewelry. Additionally, Plaza provides custom furniture and design assistance and specializes in unique gifts for wedding parties and other important occasions. Plaza is open every day on the Plaza in Arcata and online at plazaarcata.com