Bella Sara™ Signs Agreement With Kelley and Company
SEATTLE, WASH.– Today, Hidden City Entertainment, Inc., the rights holder of Bella Sara, announces a licensing agreement with Kelley and Company.
Scheduled to arrive in stores this spring, Kelley and Company will be manufacturing Bella Sara-themed water bottles and travel mugs. The products will be available in tack stores, feed stores, and internet equine sites throughout the US and Canada.
“Bella Sara has been a bridge for us. It speaks to the heart of the young horse lover today the way Black Beauty did for many of us in our youth.” stated Nancy Kelley, CEO of Kelley and Company. “We are privileged to be able to offer these first licensed products.”
“The equestrian channel has always been important for Bella Sara. Kelley and Company has been a partner of ours with the Bella Sara Trading Cards, so having them on board as a licensee is a natural” said George Stetar, Senior Vice President of Licensing and International Business for Hidden City Entertainment, Inc.
Available online and at over 65,000 points of sale, Bella Sara products are sold in 27 countries to mass-merchandisers, independent specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include Wal-Mart, Target, Toys R Us and Amazon.com. Internationally, Bella Sara is sold through Hidden City Entertainment’s international distribution partners into various sales channels.
For more information, visit www.hiddencityentertainment.com, or e-mail the company at publicrelations@hiddencityentertainment.com.
Media Contact:
Sheryl Becker (Hidden City Entertainment, Inc.) – 206.816.3162 or sheryl.becker@hiddencityentertainment.com
About Bella Sara™
Bella Sara™ is a magical world of horses where young people can expand their imaginations through play. Originally launched in Denmark by Gitte Odder Braendgaard, Bella Sara inspires and empowers girls with positive messages and the magic of North of North. First introduced to the North American market in 2007 by Hidden City Entertainment, Inc., Bella Sara quickly expanded into an international entertainment property. Since its introduction, Bella Sara has broadened its family of products from trading cards and a virtual world (BellaSara.com) to DVDs, toys, books, video games, arts and crafts, games and puzzles, apparel, and back-to-school items in the North American and international markets. Select Bella Sara products include secret codes that expand girls’ imaginations with play while unlocking a magical experience into the world of North of North. By entering secret codes at BellaSara.com, girls can discover the world through fun games, adventures, and adopting their own horse.
About Hidden City Entertainment
Hidden City Entertainment, Inc., a venture-backed game publisher headquartered in Seattle, Washington, develops and markets games to interactively engage players and collectors of all ages. The company is best known as the rights holder of the Bella Sara™ brand, a mainstream international entertainment property for girls ages 5 to 12. The inspirational, magical horse-themed brand with an expanding product line and online world was originally launched in North America in March of 2007 and was taken globally shortly after. Select Bella Sara products contain secret codes to unlock a magical world of horses, at a safe, fun-filled virtual world at BellaSara.com. Its family of products includes trading cards, toys, books, DVDs, video games, arts and crafts, games and puzzles, apparel, and back-to-school. For more information, visit www.hiddencityentertainment.com.
