Dec 7, 2010

Ring … Ring … Hello? Bella Sara™ Signs License for Ringtones and Wallpaper for Wireless Devices

Seattle, WA – Today, Hidden City Entertainment, Inc., the rights holder for Bella Sara™, announces a new deal with Wireless Developer Agency (WDA) for the US and Canadian markets. WDA will produce a range of Bella Sara™ – related items including wallpapers, animations, ringtones, and video streaming to wireless devices.

“WDA is pleased to be representing the Bella Sara™ brand for mobile products,” said Konny Zsigo, President of the Wireless Developer Agency. “We think the quality of the artwork will complement the higher-end smartphones emerging in the marketplace today and provide fans of all ages the opportunity to personalize those devices in a way that holds special meaning for them.”

“Bella Sara™ has such beautiful artwork and characters that adapt well to this product and allows children to carry their favorite images with them wherever they go,” said George Stetar, Senior Vice President of Licensing and International Business for Hidden City Entertainment, Inc. “This is a natural addition to the array of products available in the US.”

Available online and at over 65,000 points of sale, Bella Sara products are sold in 27 countries to mass-merchandisers, independent specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include Wal-Mart, Target, Toys R Us and Amazon.com. Internationally, Bella Sara is sold through Hidden City Entertainment’s international distribution partners into various sales channels.

For more information, visit www.hiddencityentertainment.com, or e-mail the company at publicrelations@hiddencityentertainment.com.