Bijoux Terner opens first AdiXion shop at Miami International Airport
Miami, FL – Bijoux Terner, the leading one-price gift specialist in travel retail, unveiled its new AdiXion retail concept at Miami International Airport last month, at a dedication ceremony attended by company, airport and industry executives.
The 1,000sq ft AdiXion store in Miami International’s South Terminal expands Bijoux Terner’s one-price product strategy with an enhanced assortment of fashion jewellery, handbags and accessories for men and women, presented in five different brands at retail price points ranging from US$20 to US$50.
Bijoux Terner President Gabriel Bottazzi explained that AdiXion maintained the company’s traditional simple pricing strategy and value proposition by putting all similar value items within one of the five brands. Rather than one brand with all merchandise at US$10, the AdiXion store is a collection of brands with different price points within one location, he said.
