Magnetic north; New boutiques help make the North End a fashion hub
Call it the long-awaited marriage of style and sustenance. The North End, long known as the place for al dente pasta and aromatic barolos, has suddenly become the city’s newest fashion hub. In just the past few months, three new boutiques — Twilight, Casa di Stile, and A Matter of Face — have opened their doors. A fourth, Velvet Fly, opens tomorrow . They join several other hip shops that have popped up in the past couple of years.
Why the boom? A couple of reasons. The long-awaited removal of the Central Artery is, as hoped, spurring more foot traffic in the area. And the surge of new condos means more well-heeled shoppers strolling the streets, looking to spend. So move over, Charles Street. Make room, South End. When it comes to style, there’s a new player in town.
