Brandwise and the Museum Store Association create Association Marketplace
Brandwise has partnered with the Museum Store Association (MSA) to create a first-of-its-kind B2B marketplace exclusive to MSA buyers and member vendors. This partnership paves the way for other associations and groups to strengthen their position in the retail/wholesale landscape by creating and governing their own independent online marketplaces built on the Brandwise Ecosystem.
This first Association Marketplace demonstrates the strategic capability of the new Brandwise 2.0 cloud-based architecture. The cornerstone of this strategy is the Brandwise Passport, a tool that streamlines and centralizes the exchange of data between buyers, sellers and sales representatives. With this fundamental building block in place, any group will be able to define and launch their own marketplace with ease.
“Late last year Brandwise approached the Museum Store Association with an idea to create an exclusive online marketplace. We immediately knew it was an opportunity for MSA to take a big step towards virtual commerce. This is a way for the MSA to fulfill its strategic goal to enable members to digitally connect and do business. What we didn’t know was that COVID-19 was lurking,” explained Susan Tudor, president of the MSA. “With the pandemic causing the cancellation of our annual conference, in addition to various industry tradeshows, we felt that now would be the time to accelerate towards a digital marketplace. Our leadership researched a number of different platforms and agreed that Brandwise had the right technology to fit our needs and to integrate a marketplace with our mission. We are so appreciative to Todd Litzman and his team for believing in the strength and resolve of the MSA community. We are confident this is a win-win opportunity for all.”
“We believe that the Association model is a logical next step for our platform. Our strength with multi-line agencies provides us with a unique perspective and architecture to provide a solution that fits perfectly with the vision of MSA. The interactions that we have had with Susan, and the entire MSA board of directors has been completely in line with their mission to provide their members with the same incredible service virtually as they do in person,” noted Todd Litzman, co-founder and CEO of Brandwise.“We believe this model will be something we will be able to replicate and is the precursor to our Global Marketplace.”
In addition to the functionality and strategic positioning that it offers, the Brandwise Ecosystem is populated by the industry’s large network of retailers and, as such, it already includes the vast majority of MSA museum buyers and many of its vendors.
“As vendors, we already know that re-opening and rebuilding will not be easy. But having access to our buyers through our own secure MSA Marketplace allows us to maintain our visibility, promote our products – while still providing the all-encompassing customer service that has come to define the MSA vendor,” shared Geoff Carroll, vendor advisor to the Board of Directors of the MSA. “I don’t look upon our new digital marketplace as a replacement to our Conference or traditional business practices. Rather, I regard it as a timely enhancement to how we do business today and tomorrow. With the right support from our members, our exclusive MSA Marketplace can become a key foundation of future membership value.”
In these changing times, the Brandwise Ecosystem offers associations and other groups an opportunity to consolidate and solidify the value that they offer to their members.
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