Mar 27, 2011

Brandwise Hires New VP Of Marketing And Communications

LAKEWOOD, Colo. – Brandwise, Inc., the leading business technology provider in the Gift and Home Industry, is pleased to announce it has hired Paul Bishop as Vice President of Marketing and Communications. In this newly created role, he’ll lead the company’s marketing and communications department as the company enhances its focus on communication.

“We brought Paul on and created this role because we saw a need to more effectively convey the value proposition of our products and the opportunity to enhance our communications with our clients and partners,” said Todd Litzman, President of Brandwise.

“He brings to the table an effective combination of strategy, in-depth experience, creativity and leadership that we know will help lead us forward. We’re excited to have him on-board.”

Bishop began his career in the fashion industry working in Manhattan and Milan for the designers Gianni and Donatella Versace where he ultimately held the position of director of celebrity marketing and media. He then returned to the Midwest near family where, as both a freelance practitioner and an agency VP, he provided executive level services on a wide variety of accounts ranging from Blue Cross Blue Shield to Royal Doulton and eBay. Most recently, Bishop spent three years as executive vice-president at the PR firm Professional Marketing where he focused on a number of Gift and Home clients including Brandwise.

“It’s been a fantastic experience working with Brandwise,” says Bishop. “I have to admit it took me a while to get a true grasp on the company’s innovations and services. When it comes to sales technology, it can be a challenge to speak in a clear and concise voice that resonates with retailers, reps and suppliers. However, the outstanding value that

Brandwise offers each of these audiences makes it well worth the effort to “boil it all down” and get the message across,” he continued. “I look forward to working closer within the company to utilize all the communication platforms we have including industry media, print and social media, in order to get the word out and take the company to the next level.”

Brandwise has been serving the Gift and Home industry for more than a dozen years, starting back in 1997 by helping reps out of the stone-age of handwriting orders to the new world of scanning technology. Since then, the company has consistently developed new innovations based on the industry’s needs and ultimately enhancing the retailer/rep buying experience while helping suppliers sell more.

With its latest innovation, Visual Merchandiser, reps can visually create orders at lightning speed on the latest portable tablets or laptops. Throughout the process, they can use the merchandising or “white board” feature to show their retailers how the products they are ordering will look together as a collection or collections. The rep can then present the retailer with a customized workbook that shows images and product info on everything they just ordered.

For more information about Brandwise and its suite of innovative sales tools, please call 877-435-3225 or visit www.Brandwise.com.

About Brandwise

Brandwise is an Application Service Provider (ASP) delivering hosted software solutions to manufacturers and their sales organizations within multiple industries. Combining Order Capture and Integration technology, Business Intelligence, B2B e-Commerce, and Customer Relationship Management (CRM) to enhance the coordination and communication of information between manufacturers and their sales channels, the Brandwise product suite integrates a series of powerful and leading-edge tools that help Suppliers and Sales Reps efficiently sell more products to their retailer customers in a collaborative environment. In over 12 years of operation, Brandwise consistently brings a fresh perspective, and revolutionary advancements, to a number of vertical markets from Gift and Home to Publishing, Apparel, Footwear and Sporting Goods.