Jul 2, 2011

Bright Starts Introduces Having A Ball

Atlanta, GA – Bright Starts™, the award-winning infant brand developed and distributed by Kids II Inc., has made a name for itself as innovators providing smart, safe and value-minded baby toys and gear. With the introduction of their new Having A Ball toddler toy collection, Bright Starts will for the first time offer products for the 6-36 month age range. Now, as babies grow into toddlers, Bright Starts will grow with them.

Available Fall 2011, Having A Ball will launch with seven products across a range of play patterns and categories with a focus on offering toys that are fun and educational for toddlers and affordable for moms. Having A Ball toys were developed to encourage laugh out loud fun and learning, as well as to offer key development and grow-with-me play features. Recognizing that all babies and toddlers are engaged and find amusement playing with balls, Bright Starts developed the line using balls as the inspiration and unifying theme. With value at their core, these products are not only extremely competitively priced (SRP $4.99-$44.99), but many also feature two different modes – a learning mode and a play mode – to keep toddler captivated with countless play possibilities.

Bright Starts Having A Ball products will be available at Toys”R”Us beginning Fall 2011.

About Kids II, Inc.
One of the world’s fastest growing infant products companies, Kids II has been reinventing baby toys and gear for 40 years and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts™ brand name. Kids II also holds the license to design and manufacture products for Baby Einstein™. The company’s award-winning products have revolutionized the industry time and time again.

Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, China, Hong Kong, Japan and Mexico. Visit www.kidsii.com

About Bright Starts™
Bright Starts is an innovating brand of juvenile products that provides parents with smart, fresh solutions. With a growing portfolio of over 100 innovative activity centers, play gyms, bouncers, swings, playards, and toys; Bright Starts’ large selection of progressive products inspire confidence and engage curiosity. Backed by awards from numerous leading industry and consumer organizations, Bright Starts is a trusted name for cleverly-designed, quality products for young children.

Headquartered in Atlanta, Georgia, Bright Starts is the flag ship brand for Kids II, Inc., manufacturer, designer and marketer of toys and baby gear. Visit www.brightstarts.com