Jul 26, 2011

bwconnect™ Launches “Like for Life” Campaign to Benefit Gift for Life

Lakewood, CO – Gift & Home wholesale shopping site and recent ICON Honor recipient, bwconnect™, has launched the first phase of an online fundraising campaign to benefit Gift for Life. From now through November 30th, the company will donate $1 to Gift for Life for each new fan who joins the organization’s Facebook fan page. The company will also donate $1 for each new “Like” on the fan page of either bwconnect or its parent company Brandwise, and has established the goal of contributing a minimum of $2,500.

“We’re proud to be able to work with and contribute to Gift for Life and its important mission of raising funds for research and education about HIV/Aids,” said Brandwise CFO and Co-founder Jannetta Litzman. “Brandwise has always been dedicated to the health of this industry but it’s been so gratifying working with Gift for Life over the years as they are literally dedicated to the health and well-being of so many in our industry and beyond.”

Later in the year, bwconnect™ will unveil a second phase of the online fundraising campaign called “Click for Life”. For more information on Gift for Life or bwconnect™, please visit www.GiftforLife.org or www.bwconnect.com.

About Gift for Life
Gift for Life was founded in 1992 by a small group of gift industry professionals who felt compelled to respond to the tragic loss of talented friends and colleagues to AIDS. Since then, the group has grown in numbers, gaining significant visibility in the gift, home, and stationery industries. More than $5 million has been raised for life-saving AIDS research and education. Our mission continues today… .we invite you to be a part of it.

About Brandwise
Brandwise is an Application Service Provider (ASP) delivering hosted software solutions to manufacturers and their sales organizations within multiple industries. Combining Order Capture and Integration technology, Business Intelligence, B2B e-Commerce, and Customer Relationship Management (CRM) to enhance the coordination and communication of information between manufacturers and their sales channels, the Brandwise product suite integrates a series of powerful and leading-edge tools that help Suppliers and Sales Reps efficiently sell more products to their retailer customers in a collaborative environment.  In over 12 years of operation, Brandwise consistently brings a fresh perspective, and revolutionary advancements, to a number of vertical markets from Gift and Home to Publishing, Apparel, Footwear and Sporting Goods.