Calgary Boutique Offers ‘Intelligent’ Fashion for Women
Calgary, AB – Lisa Freno often uses the word intelligent when describing her boutique store Primitive Culture in Mount Royal Village.
“We try to bring in clothing that is intelligent and thought out, well made and we try to appeal to customers that are looking for something a little bit more in their clothing. They’re looking for some intelligence and some design and some longevity. And quality,” says Freno of the store which has been in the Mount Royal location for the past 15 years in retail space of about 1,000 square feet.
It carries collections from various designers around the world.

