Mar 7, 2014

‘Cash Mob’ Descends on Kelley’s to Boost Small BizBy Amelia Pak-HarveyNashobaPublishing.com

Ayer, MA – A small mob took to Main Street last Wednesday ready to wreak some havoc — but the good kind.

With cash in hand, about 25 people swarmed Kelley’s store looking for something to buy among the trinkets, charms, cards and other gifts that the small business offers.

The store was the scene of the first “cash mob” hosted by the Nashoba Valley Chamber of Commerce. The term borrows the excitement of a spontaneous dancing “flash mob,” except people instead come together to spend money at a designated store. Throughout the country, cash mobs have been used to boost local businesses.

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