Jun 2, 2010
Chocolate café expanding at Memorial HospitalBy Heidi PrescottSouthBendTribune.com

South Bend, IN — If you are opening a new store in a strip center, every decision revolves around creating the best shopping experience possible for the customer.

That is not the case in a hospital environment.

As Memorial Hospital designed its new main entrance on Bartlett Street in downtown South Bend, it considered issues of patient care before determining where it would relocate the gift shop and chocolate cafe.

It was not an automatic.

Both businesses had to work around the future cancer center on the main level and surgical center upstairs.

Square footage requirements helped resolve whether the store or cafe would be closer to the entrance or deeper inside the hospital, said Diane Stover, vice president of marketing and innovation strategy.

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