May 1, 2015
CMA, Ivystone merge; CMA moving showroom to Las Vegas World Market

Ivystone Group LLC has merged with CMA (California Marketing Associates) to become the industry’s largest sales agency serving gift and home décor retailers throughout the United States. Ivystone and CMA will retain their respective agency names, vendor partners and sales teams where they presently exist and function throughout the country.

Ivystone currently operates gift and home sales divisions throughout each region of the United States, which includes permanent showrooms in Atlanta, Dallas and Las Vegas. CMA has five sales divisions covering a wide range of gift and home products in California, Nevada, Arizona, New Mexico and Hawaii. CMA will move its primary showroom presence to the Las Vegas World Market Center this summer.

Bob Maricich, CEO of International Market Centers, said, “Ivystone Group has been a long-standing and valued partner in the development of the Las Vegas Market. Their presentation of industry leader California Marketing Associates in August will enrich our resource offering for buyers and drive new customers and channels of distribution to participating lines. It is a tremendous opportunity for all involved and a major milestone in our strategic plan to establish Las Vegas Market as the pre-eminent Gift and Home market in the West.”

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