Apr 2, 2007

Consumers expect to spend 11 percent more on EasterBy Joyce SmithKansasCity.com

Easter spending is expected to increase across the board this year with shoppers spending $135 on average, up 11 percent from nearly $122 in 2006.

The new survey by the National Retail Federation in Washington, D.C. indicated consumers will spend the most on meals and outfits, but other items include candy, gifts, flowers and decorations.

“Easter is a critical time for apparel retailers,” said Tracy Mullin, president and chief executive officer of the National Retail Federation. “Retailers will be looking to the warmer weather to help stimulate the sale of spring apparel.”

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