Consumers to Spend (Almost) as Much on Dad
Washington, DC – While dads usually don’t get the same caliber of gift for Father’s Day as moms do for Mother’s Day, if the results of NRF’s latest survey are to be believed, dads should be pretty pleased with what they receive this year.
According to NRF’s 2012 Father’s Day spending survey conducted by BIGinsight, the average person will shell out $117.14 on dad’s gifts this year, up 10% from $106.49 last year and closing the gap between its biggest competitor: Mother’s Day (consumers planned to spend an average of $152 on the holiday). Total spending for Father’s Day is expected to reach $12.7 billion.
“He may not ever expect the ‘royal treatment’ on Father’s Day, but this year dad doesn’t have much of a say as it’s evident his loved ones want to make sure he has a great day,” NRF president and CEO Matthew Shay said. “For those looking for the perfect gift idea, retailers will have specials on everything from patio sets and grills to ties and gardening tools in the weeks leading up to the holiday.”
Social Connections
Problem displaying Facebook posts. Backup cache in use.
