Creativeworld 2018 to feature street art products
Street art is trending and has made the leap from the back streets to the world’s museums and DIY markets. At Creativeworld, street art is the subject of a special show with numerous renowned manufacturers presenting their innovative products for this highly topical theme.
Creativeworld, leading international fair for hobbies, arts & crafts and artists’ requisites, is both barometer and trend scout for the sector and more than 350 manufacturers from all over the world will be presenting their latest products in Frankfurt am Main Jan. 27-30.
“The range of products revolving around the subject of street art has been a growth segment at Creativeworld for many years. More and more manufacturers are including street-art products in their ranges. To take account of this, we are putting the spotlight on this exciting subject and devoting a special show to street art,” said Michael Reichhold, Creativeworld director, Messe Frankfurt Exhibition GmbH.
Street Art, or urban art, has many different aspects and numerous facets. According to street-art artist Akim Walta, an independent artistic movement has developed from the graffiti scene. “As long ago as the ’70s, there were artists who would nowadays be counted as part of the street-art scene. The term street art came into general usage towards the end of the nineties with the first exhibitions and magazines,” Walta said. In the case of graffiti-style writing, the focus is on the artist’s name, its distribution and the various lettering styles, and there is a long tradition with its own rules. Street art, however, is much freer with respect to the artist’s intention and motivation, as well as the materials used and implementation.
Walta is the curator of the “Street Art” special show in Hall 4.2 (Stand A80) and presents unique solutions that retailers can use to position street art in their shops professionally and attractively.
“Our aim is to draw attention to products and materials, as well as to show retailers how they can reach new target groups with street-art products. The various creative segments are growing together and thus offer multi-faceted synergistic effects for the trade,” said Michael Reichhold. Almost 30 national and international street-art artists will demonstrate their skills and the latest techniques to an audience of trade visitors at Creativeworld.
Renowned manufacturers present innovative street-art products
In Hall 4.2, visitors will find not only the Street Art special show but also numerous manufacturers from around the world who are showing their products and materials on this subject. They include renowned companies such as Col Art, Edding, Marabu, Montana Cans, Montana Colors, NBQ and Royal Talens.
“Street and urban art continue to develop. They are becoming an ever-broader movement and, therefore, accessible to a broader spectrum of potential customers,” said Marcus Pfauser, managing director of Montana Cans, who will be showing graffiti tools with the focus on paint, effect sprays and technical aerosols for preparing or finishing works of art. Marabu will be presenting its new Graphix product line and demonstrating it with artists from the Naxos-Halle, Frankfurt. At the Creativeworld Forum (Hall 4.2, Stand F90), they will show how Aqua Pens can be combined with new products, such as Aqua Ink Graphix. The perfectly matched tools from the young, urban drawing program offer fascinating artistic opportunities for all drawing techniques, such as illustrating, drawing comic figures, doodling, mangas and hand lettering.
Molotow presents ‘From the train to canvas’ special show
Paperworld — Leading International Trade Fair for Paper, Office Supplies and Stationery — is held concurrently with Creativeworld and has a valuable range of supplementary product lines for Creativeworld visitors in Hall 4.0.
There, Molotow (Stand D05) will hold a special exhibition on the subject of “Graffiti – urban art.” Eight years ago, Molotow Das Original (Feuerstein GmbH) purchased a disused sleeping carriage from Germany’s state-owned railway company, Deutsche Bahn AG. This is now on the company premises and has been legally sprayed many times over by internationally renowned graffiti artists. The intention? To do away with the undeserved image of graffiti as tatty vandalism and establish it as urban art, a serious, recognized and high-grade artistic genre. The special show invites trade visitors to spend some time in a comfortable atmosphere and read up on the development of graffiti from trains to canvas — while legally painted railway carriages zoom by on a screen.
For more information, visit www.messefrankfurt.com.
