Feb 25, 2013

Curious Chef To Attend 2013 International Housewares Show

Curious Chef®, the only complete kitchen and utensil line designed specifically for children, is excited to take part in the 2013 International Housewares Show (IHA), March 2-5, in Chicago, IL. They will be located at booth #S841. The International Houswares Show, which takes place at Chicago’s McCormick Place, is the world’s premier housewares marketplace. The event features over 2,000 exhibitors from 34 countries, and attracts more than 20,000 buyers from hundreds of countries around the world.

Curious Chef® will be unveiling some exciting additions to their product line at IHA 2013, including a new 11-piece Chef Kit made specifically for boys. “We are excited about the Boy’s Chef Kit,” notes John Wilde, President of Curious Chef®. “There is a common misconception that cooking is just for girls, but we know all too well that both boys and girls love to help out in the kitchen,” he adds. The kit comes complete with a chef’s apron in vivid blue and lime green, as well as a silicone spatula and whisk with blue accents, a bear cookie cutter, also with blue accents, a large poly mixing spoon and a six-piece measuring spoon set. “It includes all the basic tools that every little chef needs to give mom and dad a hand in the kitchen,” Wilde adds.

Along with the Boy’s Chef Kit, Curious Chef® will also be introducing a 16-piece Cookie Cutter Collection that includes a wide variety of seasonally shaped cookie cutters (angel, star, tree, gingerbread man, duck, rabbit, flower, butterfly, heart, bear, cat, pumpkin, leaf, ghost, clover and snowman) and a Curious Chef® Utensil Caddy, which conveniently stores and carries several of the line’s most popular tools. “We are thrilled to be expanding our line with these items, each of which offers children functional kitchen tools that are designed specifically for their needs.” Wilde indicates.

The brand will also be introducing their new product packaging designs at the show. They plan to roll out the new packaging for every Curious Chef® product throughout the 2013 calendar year. The packaging designs will include graphic themes based on specific utensil groups, and will speak directly to the suggested product usage. Additionally, each product design will include a “Learning by Doing” section with tips for food preparation and utensil use. Bright colors and fresh graphics give a whimsical feel and add fun to the child friendly design. And, delicious recipes, printed on each kit, offer consumers a starting point for family cooking exploration, and creating precious memories. “Our new packaging creates a sense of real fun for our products. The experiential elements of the design provide prompts for caretakers to help create hours of family fun and special moments,” Wilde suggests.

Curious Chef® will be located at booth #S841 from 10:00 a.m. – 5:30 p.m. on Saturday, March 2, 8:30 a.m. – 5:30 p.m. on Sunday and Monday, March 3 and 4, 8:30 a.m. – 3:00 p.m. on Tuesday, March 5. During the run of the show, they will be offering booth visitors product giveaways and demos.

To learn more about the Curious Chef® brand or to find a retailer, visit www.curiouschef.com. For more information about the International Houwswares Show, visit them at http://www.housewares.org. The Curious Chef® brand, products that help children enjoy and learn the art of cooking, is a registered trademark of Tailor Made Products, Inc®.